Retail

Video analytics and IP camera technology were firstly adopted in the retail industry with an aim to avoiding or reducing the losses from activities such as shoplifting and fraud. All retailers suffer huge financial losses because of that, it can be up to 1.42% of all income. A great part of these losses are associated with employees: cashiers, salespeople and other staff.

Regular security demands for the retail sphere

Security and loss prevention

An implementing a retail surveillance system with remote access can be a powerful way to deter theft and catch shoplifting incidents in real-time. Retail video analytics can help loss prevention teams get more out of their limited manpower and budget by focusing on anomalies that indicate deviations from established protocols, internal shrink, shoplifting or fraudulent activities. The use of a complex of video cameras and analytical modules helps to significantly reduce losses at the checkout. The module monitors cashier transactions and notes suspicious actions. Then the system automatically notifies the responsible person.

Optimizing business operations.

A store equipped with a 360° ceiling-mounted camera, with a clear line of sight to every corner and video analytics on board, can generate valuable data. It helps to prevent long queues and optimize the cashier's work. Using the object recognition program, the module determines how many people are in the queue. If their number exceeds the specified value, the manager receives a notification to open one more cash register. Video analytics helps to understand patterns and peaks in store traffic and what causes them, allowing you to react in a timely manner to an increase in the flow of buyers. It is also important to have remote access to staff work when selling.

Improving marketing strategies

Video analytic applications can optimize marketing strategies by analyzing customer behavior and providing actionable insights to retail management. The layout of a store or supermarket is quite an important factor for a successful business. Knowing how customers typically move around a store and how much time they spend in specific departments can help to optimize product placement to increase sales. By identifying trends in customer interaction with a product, you can evaluate advertising strategies - plan more effective promotions, special offers and discounts. The data obtained through video analytics can be used to improve interactions with different demographic groups in order to expand the customer base.

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Other Cases
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Kazakhstan

Almaty international airport

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Learn more about how TRASSIR analytic modules work! Demo mode is an opportunity to see with yourself how the system works, and also check the interface and test all functions.

Turkey

INNOVIA 2 residential compound

Turkey

Steel industry manufacturer Çolakoğlu Metalurji smelter

Try Trassir in your business

Learn more about how TRASSIR analytic modules work! Demo mode is an opportunity to see with yourself how the system works, and also check the interface and test all functions.

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